FOR RELEASE April 7th, 2011
Canada’s Cross-Country Skiers to Suit up with ONE WAY on Track to the Podium
ONE WAY, one of the leading Nordic Sports brands from Finland has signed a four-year contract with Cross Country Canada’s National Ski Team, Para-Nordic Ski Team and National Development Centers to become the official supplier for textiles.
The Finnish Nordic Sports brand has been the fastest growing Nordic Sports brand in recent years with a wide product portfolio in cross country poles, Nordic sportswear, roller skis, Nordic sports eyewear, technical footwear and Nordic walking products.
“We are extremely pleased to partner with ONE WAY in order to provide access to some of the most critical resources our athletes require for optimal training and successful performances,” said Davin MacIntosh, executive director, Cross Country Canada. “Our preparation will be enhanced with ONE WAY on our team, and we firmly believe this partnership gives our athletes another opportunity to compete at the highest level at all times.”
Andreas Bennert, CEO ONE WAY Sport OY Finland said “The Canadian National Ski Team is one of today’s youngest and most exciting teams in the world. They have developed, in terms of performance, immensely over the last few years. Their strong team spirit is also an important part of being a vibrant and modern cross-country ski team.”
ONE WAY as a young and modern Nordic sports brand has a strong interest to promote and present the team not only in Canada, but especially in Europe, where the team achieved one of the most notable victories during the Nordic World Championships in Oslo with Devon Kershaw and Alex Harvey’s Gold medal in the sprint relay.
The new look of the team’s racing suit will be presented this coming fall before the opening races on the FIS World Cup calendar.